I have helped more than 3,000 entrepreneurs set up their LLC (Sàrl), limited company (SA) or sole proprietorship across French-speaking Switzerland. And I continue to do so every day with my team, from our offices in Geneva.
Romain Prieur
Swiss certified public accountant
Founder of Entreprendre.ch
- Swiss certified public accountant (2018) · EXPERTsuisse member
- 8 years at PwC Switzerland in Geneva
- Lecturer at CREA and EXPERTsuisse
- Based in Geneva · Supporting entrepreneurs across French-speaking Switzerland
3,000+
companies formed in French-speaking Switzerland
500+
companies formed in 2025
4.8/5
average rating on Google Reviews
100+
free tutorials on YouTube
Why I do this
During my eight years at PwC in Geneva, I worked with large Swiss companies on their audits and tax matters. I qualified as a Swiss certified public accountant through EXPERTsuisse, one of the country’s most demanding professional programmes.
Those years gave me a rigorous grounding, but they also revealed a clear divide. At PwC, the focus is on large groups. Swiss SMEs and self-employed professionals, the people who keep the country’s real economy running, were left with traditional accounting firms. Opaque hourly billing, little proactive advice, piles of paperwork and no real-time view of their figures.
In 2018, I took the leap. I left PwC and founded my first LLC: Karpeo, the first digital accounting firm in French-speaking Switzerland. An all-inclusive fixed fee, real-time dashboards and advice built into the service. The idea was simple: give Swiss entrepreneurs the same visibility and support that large companies have always enjoyed.
But to set up Karpeo, I had to go through the company formation process myself. That is when I experienced first-hand what my future clients would describe to me for years: an expensive, unclear process that leaves entrepreneurs feeling they are paying for a service that adds little value. It is hardly the best start when you are launching a business.
That personal frustration led me to found Entreprendre.ch: a platform where qualified accountants handle company formation at a fair price, with no hidden fees and no jargon. Exactly what I would have liked to find when I started out.
I also launched my YouTube channel, “Entreprendre en Suisse avec Romain”. My clients kept asking the same questions over the phone: about salaries, VAT, cross-border worker status and taxation for business owners. Why not answer them publicly, once, so that every French-speaking entrepreneur in Switzerland could benefit, whether they were a client or not?
Today, my work is about helping entrepreneurs get started in Switzerland and get it right. Together with my team, I personally review every application we handle.
What the entrepreneurs we support say
4.8/5 on Google
My background
Karpeo
Founder · The first digital accounting firm in French-speaking Switzerland
My first LLC, founded in 2018 after leaving PwC. Karpeo supports Swiss SMEs and self-employed professionals in their day-to-day business with all-inclusive fixed fees, real-time dashboards and integrated advice. For Entreprendre.ch clients who need ongoing support, Karpeo takes over after formation.
2018 → present
Entreprendre.ch
Founder
Born out of my own experience of setting up an LLC. A leading company formation platform in French-speaking Switzerland, with more than 3,000 businesses formed (LLCs, limited companies and sole proprietorships), support from qualified accountants and fair, transparent pricing.
2020 → present
PwC Switzerland
Audit Manager · Geneva
Eight years auditing SMEs and international groups. Qualified as a Swiss certified public accountant in 2018, following a Master in Finance at EDHEC. Specialised in IFRS, Swiss GAAP and corporate taxation.
2010 → 2018
CREA & EXPERTsuisse
Lecturer in entrepreneurship and taxation
I teach future entrepreneurs and trainee accountants at CREA (HES Lausanne) and EXPERTsuisse. It is an opportunity to share what I learn in practice and keep my knowledge up to date.
Since 2019
How I can help you
The questions Swiss entrepreneurs face every day, and the areas my team and I know inside out.
Starting a business
LLC (Sàrl), limited company (SA) or sole proprietorship. Choosing the right legal structure for your business activity, tax position and assets.
Salary and dividends for business owners
How to pay yourself wisely. An area where many entrepreneurs lose thousands of francs each year.
VAT and social security contributions
VAT registration, the effective or net tax rate method, AHV/AVS, occupational pensions and accident insurance. What you need to plan for before starting out.
Cross-border workers
Withholding tax, French-Swiss agreements and remuneration planning. An area in which I have particular expertise.
Company changes
Company name changes, share capital increases, converting an LLC into a limited company and transferring ownership interests between shareholders.
Accounting and year-end closing
For support beyond company formation, my Karpeo team handles your day-to-day accounting.
The questions I am asked most often
LLC or limited company: key differences in Switzerland
Sàrl or SA in Switzerland: share capital, liability, taxation and governance. A complete comparison to help you choose the right legal structure for your business.
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How much does it cost to form a Swiss LLC?
What does setting up an LLC in Switzerland really cost? Commercial Register fees, notary fees and share capital: a breakdown of hidden costs and the final price.
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How to set up a Swiss holding company
Setting up a holding company in Switzerland: tax advantages, legal structure and the most favourable cantons. A practical guide to structuring your assets as a business owner.
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Setting up an LLC in Switzerland: a complete guide
Form your Swiss LLC step by step: articles of association, CHF 20,000 in share capital, the notary and Commercial Register registration. Our accountants explain every step.
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Sole proprietorship or LLC: key differences
What is the difference between a sole proprietorship and an LLC in Switzerland? AHV/AVS registration, taxation and liability: understand the essentials before you start.
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Salary or dividends: which should you choose?
Salary or dividends in a Swiss LLC: tax considerations, social security contributions and planning. How to pay yourself wisely based on your canton and income.
Read more
Ready to start your business?
Set up your company with support from my team of qualified accountants. More than 3,000 companies have been formed with Entreprendre.ch.
