Business strategy

Practical articles for starting and running your business in Switzerland.

• Business model: definition, method and Canvas example

  Understand the nine Business Model Canvas blocks with a Swiss SME example. Test customer value, revenue, costs and cash flow before growing your business.

• Competitor analysis: a practical method and comparison table

  Compare your competitors with a practical method, a ready-to-adapt table and an SME example. Turn reliable findings into pricing and positioning decisions.

• Financial forecasts for a Swiss business: a worked example

  Build a Swiss business financial forecast connecting sales, costs, cash flow and the balance sheet. Includes a worked example and funding scenarios.

• How to write a business plan in Switzerland: method and example

  Write a business plan for your Swiss business. Follow a clear structure, build realistic forecasts and test profitability, cash flow and funding needs.

• International expansion: how to grow a Swiss SME abroad

  Plan your Swiss SME’s international expansion: select a market, test demand, check export and VAT requirements, and calculate profitability and cash needs.

• Key success factors: how to identify them in your sector

  Identify the key success factors in your market. Use sector examples and a worked SME assessment to prioritise capabilities, measures and investment.

• SWOT analysis: a practical method, matrix and SME example

  Build a useful SWOT analysis with a complete SME example. Separate internal and external factors, set priorities and turn your matrix into an action plan.