Market research, business plans, competition, growth and innovation: structure your decisions with methods suited to entrepreneurs.
Start by understanding the market, formalising the model and testing assumptions.
Define the questions, sources and steps needed to test your project in the market.
Organise the project, business model, needs and forecasts in a coherent document.
Use Porter’s five forces and PESTEL to understand external pressures.
Strategy is more than a presentation. It helps you choose a market, value proposition, business model and priorities compatible with available resources.
Our guides present key analysis and planning tools in their operational context: market research, competition, SWOT, forecasts, risks, innovation, internationalisation and business transfer.
Choose the strategic question that matches your company’s current stage.
Clarify your project and test it against a real need.
Formalise the model, figures and risks.
Assess the environment, competitors and your advantages.
Prepare for growth or transfer.
This section is prepared under the responsibility of Romain Prieur, Swiss certified public accountant and entrepreneur. It connects strategy, business models and finance to the practical realities of Swiss SMEs.
Explore our latest analyses and explanations, ordered from newest to oldest.
Plan your Swiss SME’s international expansion: select a market, test demand, check export and VAT requirements, and calculate profitability and cash needs.
Write a business plan for your Swiss business. Follow a clear structure, build realistic forecasts and test profitability, cash flow and funding needs.
Understand the nine Business Model Canvas blocks with a Swiss SME example. Test customer value, revenue, costs and cash flow before growing your business.
Build a useful SWOT analysis with a complete SME example. Separate internal and external factors, set priorities and turn your matrix into an action plan.
Identify the key success factors in your market. Use sector examples and a worked SME assessment to prioritise capabilities, measures and investment.
Compare your competitors with a practical method, a ready-to-adapt table and an SME example. Turn reliable findings into pricing and positioning decisions.
Build a Swiss business financial forecast connecting sales, costs, cash flow and the balance sheet. Includes a worked example and funding scenarios.
Legal structure, funding, organisation or launch: take thirty minutes to test your assumptions with an experienced professional.
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